Tag: generic medications

Generational Differences: How Age Shapes Attitudes Toward Generic Medications

Generational Differences: How Age Shapes Attitudes Toward Generic Medications

Finnegan O'Sullivan Dec 28 13

Generational attitudes toward generic medications vary widely-from Baby Boomers who trust brand names to Gen Z who prioritize cost. Learn why age, experience, and health literacy shape perceptions of generic drugs-and how to bridge the trust gap.

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How to Build Patient Confidence in Generic Medications: Proven Strategies Based on Research

How to Build Patient Confidence in Generic Medications: Proven Strategies Based on Research

Finnegan O'Sullivan Dec 24 12

Generic drugs save billions but many patients still distrust them. Learn research-backed ways providers and pharmacists can build confidence through clear, empathetic communication.

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